Two Teen Aged Kids, A Bus Stop, A Mithai and Soul soothing Music together created one of Fabulous Ads seen in the past few years. At the face of it, the concept might appear to be not revolutionary and infact an Ad Analyst even went on to criticize the ad as as a right successor to the Pay Day Adverts by Cadbury. But the response to the ad has been good and it did end up creating the required buzz among the audience.
It also goes well with the Tag Line of the brand "Kuch Meetha Ho Jaaye"
All the professional stuff aside, we have loved the ad for the innocence and immaturity in the actors.