Business Quiz 2010

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1. Identify this high end pen company

Ans. Mont Blanc

2. In Internet Marketing Jargon what is CPC?

Ans. Cost Per Click. It is a mode of payment in which the affiliate is paid based on the number of click made on the advertiser's link/banner

3.Connect IBM, ABC, Cummins Engine, UPS and Enron

Ans. Logos of all these companies were developed by Paul Rand

4. In the year 1854, six private banking firms in Basel, Switzerland pooled their resources to form the Bankverein, a consortium that acted as an underwriting syndicate for its member banks. What came up as a result?

Ans. UBS Commonly called as the Swiss Bank

5. X is a brand of toothpaste with a wintergreen flavor. It was formerly owned by Unilever but, since 2003, by Church and Dwight in USA. It has also got a high pop cultural refences such as

You're the baby grand of a lady and a gent,
You're an old Dutch master, you're Mrs. Astor,
You're x.

Now what is X?

Ans. Peopsodent